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Hardware and Software Engineered to WorkTogether Oracle Enterprise Manager 12c: Transform IT into a Cloud-Based, Business-Driven Engine of Growth IT professionals are excited by the technical advantages of cloud computing, and LOB managers look to the cloud as a driver of business growth, efficiency, and productivity. By transforming IT into a business-centric provider of services that users can access from anywhere, Oracle Enterprise Manager 12c helps you build a more agile, efficient, and innovative enterprise. KEY NEW CAPABILITIES  Complete cloud lifecycle management. Discover existing IT assets and plan how to transform them into clouds using Consolidation Planner. Օ Guided cloud setup wizard. Define a rich set of self-service cloud services, including infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), which includes database-as-a-service (DbaaS) and middleware-as-a-service (MWaaS). You can also meter and charge back for consump-tion of cloud services.  Integrated cloud stack management. Manage the entire application-to-disk stack from a single pane of glass. And a zero-overhead instrumentation enables you to gain a com-prehensive perspective of your IT operations. Օ Business-driven application management. Serve mission critical applications while inte-grating IT and the business. With Oracle Enterprise Manager 12c, you rule the enterprise cloud. The latest version of Oracle's leading systems, applications, and infrastructure management software enables IT to deliver business value in an increasingly interconnected world by provid-ing world-class performance, simplifying complexity, and reducing IT cost. Oracle Enterprise Manager 12c provides enterprises with a comprehensive and integrated management solution that transforms IT into an agile, enterprise-class cloud. With this latest release of Oracle Enterprise Manager, you can ͕ Allow business users to self-provision and consume cloud-based IT services while you retain oversight and ownership of the enterprise IT environment ^ Provide resource-hungry business units with a realistic understanding of the true cost of IT ^ Reduce complexity by standardizing, consolidating, and automating the IT environment across traditional and cloud-based applications ^ Manage IT from a business perspective to improve customer experience and loy-alty, transactions, and business services Control the Cloud Maximize IT agility. Minimize IT opera-tional costs and complexity. Deliver more performance with existing capital invest-ments. With Oracle Enterprise Manager 12c , you can create self-service IT, simplify and automate IT operations, and manage applications in a way that delivers maximum business value. Total Cloud Control Oracle Enterprise Manager 12c Complͨte Cloud Lifecycle Management Applications and Business Services Integrated Cloud Stack Management Business Driven Application Management Platform as a Service Infrastructure as a Service