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Touch Screen Enclosures: How to Increase Branding with Outdoor Interactivity0 pages
Touch Screen Enclosures: How to Increase Branding with Outdoor
Interactivity
Modern outdoor media is no longer passive. Simple signs selling or explaining something to an
audience are no longer as effective as interactive signage. Digital signage which allows an audience to
interact with it, provides a truly dynamic form of communication than just regular digital displays
flashing the images and content at people. To enable interactivity, digital signage screens need to
incorporate touch screen technology, something that has now become a ubiquitous technology to
people.
Touchscreens are a familiar technology to people. Thanks to the prevalence of smartphones and tablet
PCs, touchscreens are part of everyday life and non-interactive technologies are becoming old hat. In
fact, if you look carefully at any standard digital signage screen, you’ll see fingerprints covering the
screen face. This is because people now expect a screen to be interactive, which is why more and
more outdoor digital signage installations are utilising touch screen technology to provide a more
dynamic form of communication.
A man operating a Touchscreen LCD enclosure | Armagard 2012
www.Armagard.com
sales@Armagard.com
Call: +44 (0) 121-608-7210
Fax: +44 (0) 121-608-4477
